3ds Max is one of the most widely used modeling and animation software applications but does more than 3D animation. 3ds Max is also used by architects to create architectural visualizations (Archviz). By industrial design, technicians develop prototypes, showcase product models, and create assets used in games and VR/AR simulations. Besides 3D animation and gaming, 3Ds Max gets used heavily in TV and film, requiring 3D artists to create set extensions, CG characters, other assets, and graphics and VFX (visual effects). While 3Ds Max is a robust technology with widespread applications--and therefore comes with a steep learning curve—it will arm you with well sought-after skills and open you up to a variety of rewarding experiences.